Hidden Fates was a hot collector’s set on its release date of Augdue to the aforementioned Shiny Vault and its incredibly sought after shiny reprint of Charizard GX SV49, a card worth over $600 ungraded on TCG merchant site, TCGplayer. Highly collectable sets such as Hidden Fates - famous for its Shiny Vault, a collection of Pokémon reprinted in their Shiny form - began to see steady price hikes as more collectors entered the scene in the summer of 2020. With the dissolution of live events, many Pokémon fans lost a reason to spend money on cards, but with the increased budget flexibility and incoming economic stimulus packages, the market began to take its first turn. Competitive TCG players across the world spend money on competitive cards, entry fees, and even plane tickets to qualify for Pokémon’s yearly World Championship. The TCG community took its own hit when The Pokémon Company International announced the indefinite suspension of competitive TCG play.
Nowadays, both booster boxes sell for almost double the price on retail sites. Pokémon’s next TCG set in May, Rebel Clash, maintained this trend as it sold for a similar price. When COVID-19 cases began to spike in the United States, the modern TCG market was largely unaffected as products and singles continued to sell at reasonable rates - Sword & Shield Base Set Booster Boxes released in February of that year and remained between $90 and $120 at local game stores and on the open market. Pokémon cards are now spiking with products flying off the shelves at Target, Walmart, and local game stores, but it wasn’t long ago that the newest TCG sets could be easily found in the wild year-round. Even so, its popularity tends to ebb and flow as people fall in and out of nostalgia. Pokémon commands loyal fans around the world and is one of the most lucrative franchises on Earth, maintaining a mammoth presence in video games, trading cards, toys, and other merchandise. Pokémon cards have been booming just in time for the franchise’s 25th anniversary. 22 years later - and a year into COVID-19’s impact on the U.S. Opening a pack of Pokémon cards and shifting past the commons in search of a new shiny holographic rare offers a special type of dopamine rush that goes back to 1999, the year the Pokémon Trading Card Game first released in the United States.
Movies, concerts, and travelling have yet to return to our daily lives, but Pokémon is holding strong during the current pandemic.
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